Andrea ViernesValue content shows you know the basics, but it may not always give potential franchisees the clarity they are looking for. What helps them decide to work with you is seeing your perspective, your values, and your human side. Those are the parts they cannot get from a quick search.
Andrea ViernesReferrals and word of mouth are valuable, but they are not always reliable. Without a connected process, franchise consultants often face gaps with busy periods followed by silence.
Andrea ViernesManaging leads without a CRM is like running a franchise without systems. It might work when you're small, but it becomes impossible as you grow.
Andrea ViernesIf you've been using questionable tactics, changing your approach might feel risky. Here's what often happens instead: Your conversations become more natural, prospects trust you more, and you get more referrals from satisfied clients.