Missing Ingredients in Your Content May Be Why Potential Franchisees Lose Interest
Every consultant has heard the advice: “Provide value.” Share tips, post advice, give insights. This is what people often call value content — posts, videos, or articles that teach, explain, or share helpful information.
Value content matters because it shows you are knowledgeable and willing to share what you know. It might look like:
A LinkedIn post breaking down the steps of franchise due diligence
A blog explaining how to compare franchise fees
A video that defines what an FDD is and why it matters
All of these are useful. But value content alone is not enough.
Potential franchisees can already find general information everywhere. A quick Google search, a YouTube video, or even ChatGPT can provide definitions, lists, or checklists. If your content only repeats what is already searchable, it becomes part of the noise.
It can also overwhelm people when consultants throw around franchising terms without context. For someone new to franchising, phrases like “territory rights” or “royalty structure” may sound technical and confusing. Instead of building clarity, this can leave them unsure of where to start.
What Franchise Consultants Can Share Beyond Value Content
To create stronger connections, your content can go beyond general tips and technical explanations. Some practical ways to do this include:
Show your values in action: If transparency guides the way you work, share an example of when you advised someone not to pursue a franchise that looked good on paper but was not the right fit.
Talk about relatable struggles: Share times when you faced financial pressure, career changes, or the fear of starting over. This makes you approachable and shows you understand what franchisees go through.
Give industry commentary: Instead of “Top 10 franchises for 2025,” explain why some industries are trending up or slowing down. Share what people often overlook when evaluating opportunities.
Humanize your content: Mention parts of your daily life, like training for sports, family commitments, or personal goals. These details help people see you as more than just a consultant.
Engage where your audience is: Comment on LinkedIn posts, tag collaborators, or join webinars. Presence is not only about posting but also about being part of conversations.
Use stories, not just lists: Share anonymized stories about franchisee experiences. For example, “One executive thought he needed a restaurant brand, but later found a home services franchise matched his lifestyle better.” Stories often resonate more than facts.
Why This Matters for Franchise Consultants
Value content shows you know the basics, but it may not always give potential franchisees the clarity they are looking for. What helps them decide to work with you is seeing your perspective, your values, and your human side. Those are the parts they cannot get from a quick search.
How Virtually Done For You Can Support
Creating this type of content consistently takes planning, and it can be difficult to balance with client conversations and research. That is where Virtually Done For You (VDFY) offers support.
We work with franchise consultants to organize their marketing and communication so they can share their message more clearly. Our services include:
Content for social media, blogs, and emails: To highlight your values, stories, and insights.
CRM automation: To keep follow-ups organized and leads tracked.
LinkedIn outreach: To build visibility and start conversations.
Email nurturing and newsletters: To stay in touch with leads and past franchisees consistently.
Lead calling: To add personal touchpoints that encourage conversations.
Content support: From graphics to copy, helping you stay present without adding to your workload.
At VDFY, the focus is on giving franchise consultants structure and steady support so they can put more energy into the work that matters most: guiding people through the franchise process.
Book a call today if you would like to explore how we can support your content and workflows.
